Project Objective
To scale high-quality lead generation through Google Ads (PPC) while improving data
accuracy, attribution, and engagement tracking using Adobe Analytics (Omniture) all
within a $20,000 monthly ad budget.
Project Overview
Vision
Create a sustainable, data-driven paid media engine that consistently delivers qualified physician and healthcare organization leads while maintaining cost efficiency
Mission
Increase high-quality lead volume through optimized PPC campaigns, improve performance tracking with Adobe Analytics, and support long-term organic growth alongside paid acquisition.
Impact
The campaign delivered a significant increase in lead volume and user engagement, supported by clear attribution between paid and organic performance. Omniture tracking provided deeper conversion insights, smarter optimization decisions and resulting in improved ROI from Google Ads spend.
Client Review
Our Framework
Phase - 1
Discovery & Audit
Phase - 2
Strategy & Setup
Phase - 3
Optimization & Scaling
Phase - 4
Performance & Growth
Monthly Ad Spend &Lead Growth
- Average MoM growth: 15%+
- Key events: +15%+
Month-over-Month Growth
Total Investment (6 Months): $120,000
| Month | Ad Spend ($) | Leads Generated | MoM Growth (%) |
|---|---|---|---|
| Month 1 | 20,000 | 210 | |
| Month 2 | 20,000 | 245 | +16.7% |
| Month 3 | 20,000 | 290 | +18.4% |
| Month 4 | 20,000 | 335 | +15.5% |
| Month 5 | 20,000 | 380 | +13.4% |
| Month 6 | 20,000 | 420 | +10.5% |
User Metrics
| Metric | Month 1 | Month 6 | Growth |
|---|---|---|---|
| Month 1 | 8,200 | 14,500 | +77% |
| Month 2 | 5,900 | 10,200 | +72% |
| Month 3 | 1:45 min | 3:10 min | +81% |
| Month 4 | 210 | 420 | +100% |
Lead Growth
Users Growth
Tools Used
