Project Overview
Vision
To position the brand as a leading authority in construction coaching while creating a predictable and scalable lead generation system
Mission
Leverage SEO and performance advertising to attract high-intent builders and contractors and convert them into qualified leads through optimized funnels.
Impact
Within six months, the campaign delivered 1,200+ qualified leads, strong organic keyword dominance, and a 35% improvement in conversion rate, creating a sustainable growth engine.
Key Achievements
- 1,200+ leads Meta Ads & Google Ads
- 75% growth in organic website traffic
- 35% increase in conversion rate
Significant Growth
- Active Users +214.5%
- New Users +209.1%
- Event Count +217%
- Organic Users +185%
- Direct Traffic +162%
- Paid Traffic +94%
- Key Events Growth: +217
- Event Count: 66K
- Lead Volume Increase: +42%
- Cost Per Lead Reduction: −28%
- Conversion Rate Improvement: +35%
Our Framework
Phase - 1
Foundation & Research
Phase - 2
SEO Execution
Phase - 3
PPC Acceleration
Phase - 4
Scale & Optimization
Overall Growth Impact
- Total Lead Growth: +180%
- User Engagement Growth: +217%
- Organic Traffic Growth: +75%
- Conversion Rate Growth: +35%
- Keyword Visibility Growth: +65%
Tools Used
Conclusion
This case study demonstrates how a combined SEO and PPC strategy can deliver consistent, high-quality leads for construction coaching businesses.
By focusing on search intent, conversion optimization, and performance tracking, successfully built a scalable lead generation system that continues to deliver measurable business impact.
Successfully built a scalable, performance-driven marketing system that continues
to deliver value beyond the campaign period.