Project Overview
Vision
Build strong brand awareness in the health and wellness space while creating a scalable paid acquisition engine focused on measurable conversions.
Mission
Leverage a full-funnel PPC strategy across Google and Meta platforms to attract, educate, remarket, and convert high-intent users efficiently.
Impact
The campaign delivered 22.3K clicks, 405 conversions, and a highly optimized $26.42 cost per conversion, proving strong audience targeting and funnel execution
Google Ads Performance Summary
Google Ads Performance Summary
Google Ads Performance Summary
| Metric | Result |
|---|---|
| Total Clicks | 22,300 |
| Total Conversions | 405 |
| Cost per Conversion | $26.42 |
| Total Ad Spend | $10,700 |
Key PPC Insights
- Conversion Rate Improvement: +38%
- Cost Efficiency: Maintained sub-$30 CPA
- Click Volume Growth: +72%
User & Engagement Growth
- Active Users Growth: +210%
- New Users Growth: +205%
- Event Count Growth: +217%
- Average Engagement : +42%
Our Framework
Phase - 1
Foundation & Research
Phase - 2
Awareness & Traffic Growth
Phase - 3
Conversion & Remarketing
Phase - 4
Scale & Optimization
Paid Growth Impact
- Paid Growth Impact
- Conversions Growth: +45%
- Active Users Growth: +210%
- New Users Growth: +205%
- Engagement Events Growth: +217%
- Cost Efficiency Improvement: −31% CPA reduction
Tools Used
Conclusion
This case study demonstrates how a strategic PPC ecosystem across Google and Meta can drive consistent traffic, strong engagement, and cost-efficient conversions for a health and wellness brand.
By combining awareness, remarketing, and intent-based campaigns, successfully built a scalable paid growth engine that delivered measurable and sustainable results.