Project Overview
Vision
To establish the therapy practice as a trusted and accessible mental health provider within the local U.S. community.
Mission
To drive consistent, high-quality therapy appointment leads by reaching the right audience through targeted Google and Meta Ads supported by an optimized conversion funnel
Impact
After six months, the PPC campaign significantly increased lead volume, website traffic, and appointment bookings while also driving strong community engagement through free therapy events
Services Used
- Google Search Ads
- Meta Ads
- Google Per. Max Ads
- Conversion tracking
- Analytics setup
- Funnel optimization
- Audience targeting
Our Framework
Phase - 1
Research & Strategy (Month 1)
Phase - 2
Campaign Setup & Launch (Month 1–2)
Phase - 3
Optimization & Scaling (Month 3–4)
Phase - 4
Engagement & Community Growth
Significant Growth
| Metric | Before PPC | After 6 Months | Growth % |
|---|---|---|---|
| Website Visitors | 500 | 1,500+ | +200% |
| Website Visitors | 0–50 | 350+ | +600% |
| Appointment Bookings | Baseline | +40% increase | +40% |
| Social Media Engagement | Low | +45% | +45% |
Results Summary
| KPI | Result |
|---|---|
| Website Traffic | +200% |
| Lead Generation | +600% |
| Appointment Bookings | +40% |
| Social Media Engagement | +45% |
| Event-to-Client Conversion | 20% |
Tools Used
Conclusion
By implementing a structured Google and Meta Ads strategy, the therapy practice successfully transformed its online presence into a scalable appointment-generation system.
The PPC campaign delivered consistent, high-quality leads, improved booking rates, and strengthened community trust through targeted advertising and free therapy events.
This case study highlights how data-driven PPC execution can drive measurable growth for therapy and mental health businesses in competitive U.S. markets.