Project Overview
Vision
To build a scalable automotive eCommerce growth engine that drives predictable revenue across DTC and marketplaces while maintaining data accuracy and profitability.
Mission
Leverage high-intent PPC, structured product feeds, and marketplace optimization aligned with automotive data standards to achieve 20% month-on-month revenue growth.
Impact
Within a structured 6-month plan, the brand sustained $500,000+ monthly revenue, scaled profitably across channels, and improved traffic quality, conversions, and operational efficiency.
Google Ads Performance Summary
| Metric | Result |
|---|---|
| Total Clicks | 313,000 |
| Total Conversions | 823 |
| Cost per Conversion | $135 |
| Total Ad Spend | $170,000 |
Traffic Growth
- Active Users: +61% (90K total)
- New Users: +57.1% (83K additional users)
- Key Events: +181.6% (34K events)
Controlled Scaling Model (20% MoM Growth)
| Month | Revenue | Ad Spend |
|---|---|---|
| May | $500,000 | $40,000 |
| June | $600,000 | $48,000 |
| July | $720,000 | $57,600 |
Automotive Data Standards Used
Our Framework
Phase - 1
Foundation & Data Alignment
Phase - 2
PPC Launch & Validation
Phase - 3
Scale & Optimize
Phase - 4
Profit-Focused Expansion
Paid Growth Impact
- Revenue Growth: +20% MoM
- Active Users: +61%
- New Users: +57.1%
- Key Events: +181.6%
Tools Used
Conclusion
campaigns, and enforcing a disciplined 20% MoM scaling strategy, the brandachieved sustained revenue growth while improving customer experience and operational efficiency.